Don’t just call them benches… The urban furniture characterized the place where we all move. Simple and articulate solutions, aesthetic connotations and functional figures delimit or open the space expressing ways of use and suggesting situations and times of passage. We started from that concept in order to be able to express in the best way possible the quality of Ferrinox’s urban design, a company from Veneto specialized in urban furniture made of stainless steel and recycled plastic. How did we do it? First of all, with catchy images: the product has been photographed in dedicated spaces for its context and it has been proposed as a design object. We have used the images to create the communication of international exhibitions, advertising, catalogues and the company website.