The chocolate design pack: taste, art and experience.

Venchi Loves Italy is the project that we realized in 2015 for Venchi, with the purpose to coat chocolate bars of 70 and 100gr. in an original way. The idea that JBS proposed was to tide up with the imminent appointment of the Expo, combining the taste and the aesthetic in a transversal product. This is how, 7 new illustrated labels that tells about 7 Italian monuments through a graphic that imitates the poured chocolate effect, are born: this technique was chosen to enhance the artisanship production designed by Venchi. The chocolate bars have become a real souvenir from Italy, capable to sum up the best of our country in a mix of taste, art and experience, appreciated by both tourists and Italians.

Client: Venchi
Year: 2015