To launch the new face of a dairy on the market from over 20 years and to fully express the state of innovation of the brand without betraying the tradition and the origins. To land in an international exhibition with a name, a face, an image and a definite flavor, that of goodness, thanks to a very appreciated show cooking. And finally, to make it live through a catchy advertising and a fresh and vibrant website, just like La Daria.
The company had a rapid growth. The credit goes to a forward-looking vision that comes from the enterprise, a vision that we have translated in catalogues, video, pack and fair booth able to interpret the codes in order to achieve the goal. With this strength, La Daria has participated in national and international exhibitions, from TuttoFood to Bellavita Expo, having great success.
Starting from La Daria’s homemade capacity, JBS suggested the launch of the single dose packages of flavored burrata and the launch of the line lactose free: two new lines that have opened at the company new markets.