Rimsa

Rimsa is an Italian company founded in 1936 that designs and manufactures high-end medical, surgical, scialitic, and industrial lamps. A reality with nearly ninety years of history behind it, combining manufacturing tradition and technological innovation, including the creation of the world’s first LED surgical lamp in 2002. A story of excellence that deserved an equally solid digital presence. JBS Agency redesigns the institutional website and builds e-commerce with a strategic approach geared towards SEO positioning and organic growth.

Rimsa’s institutional website is being completely revamped to meet the needs of a complex brand with a comprehensive offering, ranging from surgical and veterinary lamps, from industrial solutions to operating room integration systems. We work on structure, information architecture, and content to create a clear, professional, and search engine-optimized digital experience. The site is available in four languages – Italian, English, French and Spanish – to support the brand’s international presence and reach healthcare professionals and facilities worldwide.

Alongside the institutional website, Rimsa’s online shop was born, designed and developed to bring the company’s products directly to professionals, medical practices, veterinarians, and private customers. E-commerce is built with an SEO perspective from its architecture, with optimized product sheets, structured categories to intercept the most relevant searches, and seamless navigation designed to convert. A direct sales channel that complements the traditional distribution network, expanding Rimsa’s commercial reach on a national and international scale.

The real common thread of the project is the SEO strategy: from URL structure to content hierarchy, from keywords to product tabs, each choice is guided by the goal of improving Rimsa’s organic search engine rankings in the target markets. A work that affects both the institutional website and e-commerce, to build a coherent, authoritative digital presence capable of generating qualified traffic over time.