BSC Gommoni

BSC Colzani is a shipyard based in Mariano Comense (CO), where elegant 100% Made in Italy inflatable boats have been produced for over 30 years. A company that puts passion and craftsmanship into every boat, just as we put it into every project. JBS Agency is responsible for building and managing a coordinated and recognizable image, capable of showcasing BSC’s excellence across all digital channels and beyond.

The website is designed to reflect the elegance and quality of BSC boats: a curated visual experience, with structured content to meet the needs of enthusiasts, dealers, and buyers. A modern and high-performance tool, designed to enhance the product and support the company’s commercial growth.

The sea, the speed, the wind: telling the story of a BSC dinghy in images means capturing emotions before even products. We create photo and video shoots dedicated to boats, working on real water contexts to convey all the beauty and performance of each model. Dynamic images, taken care of down to the smallest detail, capable of conveying the quality of craftsmanship and spirit of the brand, designed to feed websites, social channels and institutional communication materials.

We have created and manage BSC Instagram, Facebook, YouTube, LinkedIn and TikTok profiles, building a strong and consistent digital presence across every platform. The editorial strategy is designed to tell the story of the BSC world at 360°: from artisanal boat production to water experiences, from product updates to corporate storytelling. Each piece of content is tailored to the channel and audience, with the goal of increasing brand visibility and fueling an ever-growing community of enthusiasts.

To expand the reach and reach a qualified audience in the nautical sector, we manage advertising campaigns in the main nautical magazines. A strategic presence in the editorial context of reference, to strengthen BSC Colzani’s positioning among the brands of excellence in Made in Italy nautical.

On the occasion of the Genoa Boat Show, one of the most important trade fairs in the sector, JBS Agency takes care of the graphic design of the company stand every year and manages all the social communication related to the event. An opportunity to bring BSC Colzani’s identity to the international nautical stage, with a perfectly coordinated physical and digital presence.