èLUNAPIENA
The project
èLUNAPIENA is a Brianza-based company with 15 years of experience in the artisanal production of vases, planters, outdoor furniture, pergolas, and outdoor accessories. Each piece is unique, custom-made with proudly 100% Made in Italy materials and workmanship. A brand that brings the refinement of nature to open spaces, with a deep focus on quality and sustainability. JBS Agency supports èLUNAPIENA continuously, managing 360° digital communications with the aim of enhancing the brand’s artisanal excellence on every channel.
Website and landing pages
We curate the èLUNAPIENA website and develop dedicated landing pages to support specific campaigns and promote flagship products or categories. The site is the main tool to tell the variety and quality of the offer, from vases to outdoor kitchens, from pergolas to dividers, with a clear navigation experience, consistent with the brand identity and optimized to generate qualified contacts. We constantly update the projects section and blog, to keep the site alive and performing on search engines.
Newsletter
The newsletter is the direct channel with customers and professionals who follow èLUNAPIENA. We take care of the strategy, content and design of each submission, to keep alive the relationship with the existing audience and accompany potential customers along the purchasing path with content that tells new products, projects made and inspiration for outdoor furniture.
Shooting photos & videos
Decorating an outdoor space is a creative act that deserves images to match. We create photo and video shoots dedicated to the products and projects created by èLUNAPIENA, creating content capable of restoring the beauty, artisanal care, and versatility of each piece. Visual material designed to feed site, social and newsletter with a consistent and quality visual system.
Social media strategy
We manage èLUNAPIENA’s social media channels – Instagram, Facebook, LinkedIn, YouTube and Pinterest – with an ongoing editorial strategy, tailored to reach individuals, architects, interior designers, and landscape professionals. From product enhancement to project presentation, from artisanal storytelling to inspirational outdoor furniture content: each piece of content is designed to build authority, increase brand visibility, and foster a community passionate about design and nature.



