Who are we, really.

Listening

Before we speak, we listen. Before we create, we understand. We don’t take anything for granted: each brand has a different history, each project a unique starting point. Listening is not a stage in the process. It’s the process.

Ambition

We don’t work to do things. We do them to do them well. Better. Differently. We always go one step further because we know that a mediocre result is not good for anyone, neither for you nor for us.

Vision

Looking ahead is not optional. It’s a responsibility. Every project we tackle we already imagine in the future: where it must go, how it must evolve, what it must leave behind. Because communicating without vision is just making noise.

Creativity

Creativity is not a talent. It’s a muscle. It trains, challenges itself, questions itself every day. We don’t settle for the first idea: we turn it around, twist it, break it, and rebuild it until it makes us all say: “Why hadn’t we thought of that before?”.

Here, this is JBS Agency! For over 15 years we have listened, imagined, dared and built to shape the ideas of the brands that choose us. It all starts with listening. Everything passes from people.
And these are ours!

Creative team

No one gets far alone. At JBS we are a group of passionate, curious and a little obsessed with doing things well. We are strategists, creatives, designers, videographers, social media managers, SEO experts and many other figures with difficult names that make you say: “What do you mean?”.

When you win, you win on the team.

Matteo Pasquali

Founder & Creative Director

Fabiana Gilardi

Founder & Account Manager

Federica Borghi

Graphic Designer

Maria Francesca Pulella

Digital Copywriter

Cristian Calandra

Videomaker

Carolina Parravicini

Marketing Strategist

HOW IT WENT,
MORE OR LESS.

15 years is not told in two lines. But we try anyway.

2010

JBS Agency was born from the union of two souls: Matteo’s infinite creativity and Fabiana’s refined storytelling. Together they discover that brand storytelling is an art and thus transform this belief into the agency’s DNA.

2012

The activity of JBS Agency begins with the development of projects for small local businesses in the fashion, hotel and food sectors. It is in these years that our method was born: listen first, create later.

2015

This year marks a turning point. EXPO 2015 opens unexpected doors and new horizons for JBS Agency. The agency seizes the opportunity, expands its services, and begins working on setups and packaging.

2018

Building on the experience gained at EXPO, JBS Agency enters the world of trade shows with determination: it designs stands, organizes events and manages communication at 360°. The method is refined, the clients grow, the agency too.

2022

JBS Agency finally opens its marketing & communication HUB in Seregno, a strategic location in thriving Brianza. More than just an office: a space designed to create, collaborate, and grow.

2025

The team grows and the boundaries expand. JBS Agency’s knowledge and experience comes abroad with projects on electric mobility and luxury wellness. A chapter has just begun and we can’t wait to see how it goes on!

Our HUB.

The place where technique and creativity meet.

Ours is more than just an office. It’s a den of technique and creativity, where you can share ideas, engage with each other, and produce content of all kinds. Our HUB is a space that is modeled on our needs: relaxation area for a relaxing coffee break, meeting room for calls, meetings and endless brainstorming, and photo lab where each of our ideas takes shape.

Not just ideas.

From strategy to creativity, from digital to physical, from idea to result. Everything you need to grow your brand is found at JBS Agency.

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